Paste your title, tags and description. See which words could get your listing reported, and the safer words to use instead.
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Not on our list does not mean free to use. For a brand-like word, a phrase you saw on a best-selling shirt, or a name you want for your shop, search the registers.
ListifyAI writes your title, all 13 tags and the description from one product photo — without brand names.
Try ListifyAI free — 20 credits →Etsy does not check every listing for trademarks before it goes live. Rights owners do: brands, studios, leagues and their agents search Etsy for their names and file reports. When a report comes in, Etsy usually removes the listing first and asks questions later. Shops that collect several reports can be suspended, and Etsy's policy says repeat infringers lose their accounts.
The risk is not limited to obvious fan merch. Many everyday words are registered trademarks — onesie, popsicle, velcro, crock pot — and some owners do report listings that use them. Swapping in the generic word reaches the same buyers with no downside.
A trademark protects names, logos and slogans that identify who sells a product. Copyright protects creative work such as characters, artwork and quotes. Fan art usually touches both: the character is copyrighted and the name is trademarked. Calling a design “inspired by” or adding “style” does not change that — it can read as admitting the copy.
This tool flags common risky words. It is not legal advice and cannot list every trademark. For anything important, check the official registers above or ask an IP lawyer.
Usually not. Using another company's brand name to attract searches for your own product is one of the most common reasons listings get reported. Describing compatibility in the description, such as 'fits a 40 oz tumbler', is safer than using the brand as a tag.
Yes. 'Onesies' is a registered trademark of Gerber Childrenswear. Many sellers use 'baby bodysuit' instead, which buyers also search.
No. 'Harry Potter inspired' still uses the trademarked name to sell your product, and it signals that your item imitates theirs.
Fan art of protected characters is risky even if you drew it yourself, because the character is protected by copyright and the name by trademark. Original characters and generic themes are safe.
Search the USPTO trademark database for the US, EUIPO eSearch for the EU, and the WIPO Global Brand Database for other countries. Look at live registrations in the class that matches your product.
No. It flags words that are commonly reported on Etsy so you can review them. It cannot cover every registered trademark, and it does not replace advice from an IP lawyer.