Enter your price and monthly orders. See what each platform takes in fees, what you keep, and the point where a Shopify subscription beats Etsy's percentage fees.
US sellers, USD. Etsy: $0.20 listing fee per renewal, 6.5% transaction fee and 3% + $0.25 payment processing on item + shipping, Offsite Ads on the share you enter (capped at $100 per order). Shopify: plan fee + your extra costs + card processing with Shopify Payments on item + shipping; using another payment provider on Basic adds a 2% Shopify transaction fee, not included. Amazon Handmade: we apply the 15% referral fee (minimum $0.30 per unit) to item price + shipping and assume one unit per order; the $39.99 Professional plan is charged for the first month only for approved Handmade sellers. Sales tax is not included.
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Try ListifyAI free — 20 credits →| Etsy | Shopify | Amazon Handmade | |
|---|---|---|---|
| Monthly fee | None | Basic $39 monthly or $29 billed yearly; Grow $105 or $79 | $39.99 Professional plan, first month only for approved Handmade sellers |
| Per listing | $0.20, lasts 4 months, renews when a multi-quantity item sells | None | None |
| Per sale | 6.5% transaction fee + 3% + $0.25 processing, on item + shipping | Card processing 2.9% + 30¢ (Basic) or 2.7% + 30¢ (Grow) | 15% referral fee, minimum $0.30 per unit |
| Ads | Offsite Ads 15% or 12% on sales they bring, capped at $100 | Not included: you buy your own | Not included |
On Shopify's Basic plan, using a third-party payment provider instead of Shopify Payments adds a 2% transaction fee on top of that provider's own rates. The calculator assumes Shopify Payments.
Etsy and Amazon are marketplaces. Shoppers already go there to search, and your listing can appear in front of them without you paying for each visit. A Shopify store has no marketplace traffic. Every visitor comes from your own ads, social media, email list or search ranking. If you have no audience yet, the fee savings can disappear in ad spend.
Whichever platform you pick, the listing does the selling. Clear photos, a specific title and a useful description matter everywhere.
It depends on your volume. Shopify charges a monthly plan fee plus card processing, while Etsy charges mostly per sale. Above a certain number of orders per month, Shopify's fees become lower. The calculator shows that breakeven for your price, but it does not include the cost of bringing visitors to a Shopify store.
Amazon Handmade charges a referral fee of 15% or $0.30 per unit, whichever is greater. The Professional plan normally costs $39.99 a month, but approved Handmade sellers pay only the first month, then it is waived.
For a US seller with no shipping charged and no Offsite Ads: $0.20 listing fee, $1.95 transaction fee (6.5%) and $1.15 payment processing (3% + $0.25), so $3.30, or 11% of the sale.
Yes. The 6.5% transaction fee and the payment processing fee are charged on the item price plus the shipping you charge the buyer.
Only Etsy Offsite Ads, for the share of orders you enter. Etsy Ads, Amazon ads and the ads or social media you need to bring visitors to a Shopify store are not included.