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Etsy Listing Grader

Paste your title, tags and description, add how many photos you have, and get a score out of 100 with the exact fixes that will move it up.

0 / 140 characters
0 / 13 tags
0 wordsWe suggest 150–400
Video

🎯 Biggest wins

This score is our own checklist, built from Etsy's listing rules (140-character titles, 13 tags of up to 20 characters) and common good practice. Etsy does not publish a listing score, and a high grade cannot guarantee rankings or sales.

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What the Etsy Listing Grader checks

A listing is more than a title. Search reads your title and tags, buyers read your photos and description, and a weak spot in any of them costs views or sales. The grader looks at all four parts and gives you one score out of 100, split like this:

PartPointsWhat we check
Title35Length (up to 140 characters), word count, repeated words, filler words, capitals, comma-separated phrases
Tags35All 13 used, 20 characters max, duplicates and plurals, single words, special characters, occasion / recipient / style coverage
Description20Length, main keyword in the first 160 characters, size and materials, line breaks and bullets
Photos and video10Number of photos, whether there is a video

The title and tag checks use the same rules as our Etsy Title Checker and Etsy Tag Analyzer, so the results match if you run them separately.

How to read your score

Title and tags: the search part

Etsy titles can be up to 140 characters and each listing gets 13 tags of up to 20 characters. We recommend using the space: a title made of three or four comma-separated phrases, and 13 different multi-word tags that cover what the item is, what it is made of, its style, who it is for and the occasion. Plurals and repeats waste a slot because they match the same searches.

Description: the buyer part

We suggest 150 to 400 words. Start with a sentence that contains your main keyword, the first phrase of your title, because the opening lines are what buyers see first and what search engines often show under your link. Then give the facts buyers need before they order: dimensions with units, materials, what is included, care, personalization and processing time. A short bulleted list is easier to read on a phone than a single paragraph.

Photos and video

Etsy recommends photos at least 2000 pixels wide and tall, with a landscape or square first photo. We suggest at least 8 photos: the main shot, close-ups, a scale photo (in hand, worn or in a room), variations, the back or inside, and the packaging. A short video showing the item turning or in use helps buyers judge size and texture. To get photos to the right size and under 1 MB, use our Etsy Photo Resizer.

Your listing stays private

The grader runs entirely in your browser. Nothing you paste is sent or saved.

Frequently asked questions

What is a good score for an Etsy listing?

On this grader, 80 or more means the title, tags, description and photos all cover the basics well. Between 55 and 79, a few targeted fixes will make a clear difference. Under 55, an important part of the listing is missing or weak.

Does Etsy give listings a score?

No. Etsy does not publish a listing quality score. This grade is our own checklist based on Etsy rules such as 140-character titles and 13 tags of up to 20 characters, plus common good practice for descriptions and photos.

How long should an Etsy description be?

We suggest 150 to 400 words. Put your main keyword in the first sentence, then cover size, materials, what is included, care and shipping, ideally with a short bulleted list.

How many photos should an Etsy listing have?

We suggest at least 8 photos covering the main view, details, scale, variations and packaging. Etsy recommends at least 2000 pixels in width and height, and a landscape or square first photo.

Is my listing saved when I use the grader?

No. Everything runs in your browser and nothing you paste is sent to a server or stored.

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