Describe your product and get 13 Etsy tags of 20 characters or fewer, written from the phrases buyers search, plus a title idea. Free, no signup.
ListifyAI takes one product photo and generates a full SEO-optimized Etsy listing — title, 13 tags, and a 250-word description — in 30 seconds. With built-in copyright protection.
Try ListifyAI free →Etsy gives every listing 13 tag slots, and many listings leave some of them empty or filled with single words. Each tag is a separate chance to match a buyer's search. This tool helps you fill all 13 with a strategic mix.
Exact-match tags target the most popular search terms in your niche. They have high search volume but also high competition. Example: "name necklace."
Long-tail tags are longer, more specific phrases. Lower search volume, but far less competition and much higher conversion. Example: "personalized gift for mom."
Niche tags are hyper-specific to a particular buyer or occasion. They bring fewer searches but the most qualified buyers. Example: "new mom birthday gift."
Etsy's search algorithm matches buyer queries against your title, tags, categories, and attributes. Tags are weighted heavily. A listing with 13 strategic tags appears in far more searches than one with 6 generic tags — which directly translates to more views, and more views means more sales.
The smartest approach for new and growing shops is to rank for many long-tail keywords rather than fighting for one competitive short-tail term. Fifty listings, each optimized for a different long-tail phrase, will outperform fifty listings all chasing the same broad keyword.
The tags you get back depend on what you type in. A vague input like "necklace" produces generic tags that thousands of listings already use. A specific input gives the generator more to work with.
Treat the generator's output as a shortlist, not a finished answer. Before you paste anything into Etsy, put each suggestion through four quick checks.
Say you enter "personalized cutting board," recipient "couple," occasion "Wedding." A strong final set, after checking each suggestion, could look like this. Every tag is 20 characters or fewer.
Notice the spread: product words, materials, three occasions, two recipients, and a decor angle. None of them repeat each other, and none would be wasted on a buyer who is not looking for this kind of item.
Use "Copy all 13 tags," then open the listing in Shop Manager and scroll to the Tags field. Paste the comma-separated list into the field and add it; Etsy turns each phrase between commas into a separate tag. Check that exactly 13 tags appear and that none were cut off.
While you are in the listing, also fill in the attributes Etsy offers for your category, such as color, material, occasion and holiday. Attributes are matched to searches too, so you do not need to spend tag slots on words an attribute already covers.
Once your tags are in place, run them through the Etsy Tag Analyzer to catch near-duplicates, and score the matching title with the Etsy Title Checker. For the reasoning behind each tag slot, see the 13-tag strategy guide.
You can, and similar products will naturally share a few tags. But each listing should also have tags specific to it, otherwise your own listings compete for the same searches and none of them cover the other phrases buyers use.
No, but they work alongside them. Attributes such as color, material and occasion are also matched to searches, so filling them in frees your tag slots for phrases an attribute cannot cover.