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Pinterest Pin Generator for Etsy

Describe the Etsy product you want to promote. Get three ready-to-use pins (title, description and alt text) and five board ideas for your profile.

0/200 characters
Board name ideas
Tap a board name to copy it.

Link each pin to your Etsy listing URL, not your shop homepage. Pinterest limits: title 100 characters, description 500.

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How to promote Etsy listings on Pinterest

Pinterest works like a visual search engine. People search for ideas, save pins and click through to the page behind them. A pin that links to your Etsy listing can keep sending visitors long after you post it, which suits products people plan ahead for: gifts, home decor, weddings, parties and seasonal items.

1. Pin from the listing

Every pin should link straight to the listing it shows, not to your shop homepage. You can use the share option on your Etsy listing page, or create a pin in Pinterest and paste the listing URL as the destination link. Creating the pin yourself gives you full control over the image, title and description.

2. Use vertical images

A vertical image in a 2:3 ratio (for example 1000 Γ— 1500 px) is the common advice for pins, because it takes up more space in the feed. Etsy recommends that your first listing photo is horizontal or square, so it is worth making a separate vertical version for Pinterest: crop a lifestyle photo, or stack two product shots with a short text overlay.

3. Write keyword-rich titles and descriptions

A pin title can be up to 100 characters and a description up to 500. Put the main search phrase at the start of the title, then write the description in natural sentences that include the words buyers search for: product type, style, material, recipient and occasion. Add alt text that describes what the image shows. It helps people using screen readers and gives Pinterest more context.

4. Organise boards by niche

Name boards the way people search, such as "Minimalist Gold Jewelry" or "Boho Nursery Decor", rather than "My Shop". Keep each board focused on one theme. We recommend mixing your own pins with other relevant pins so the board is useful to browse, not just a catalogue.

5. Pin consistently

We recommend pinning a few times a week over months rather than dozens of pins in one day. Create several pins for the same listing with different images and titles, and spread them out. This is where the three variations from the generator help.

What a good Etsy pin looks like

Track what works

A free Pinterest business account shows which pins get saves and outbound clicks. On the Etsy side, your shop stats show where visits come from, including social media. Make more pins like the ones that bring visits, and stop spending time on the formats that do not.

Frequently asked questions

Is Pinterest good for Etsy sellers?

It can be, especially for products people plan ahead for, like gifts, decor and wedding items. Pins link straight to your listings and can keep bringing visitors for months, but results take regular pinning over time.

How long can a Pinterest pin title and description be?

A pin title can be up to 100 characters and a description up to 500 characters. The generator shows the character count for each one so you can check before you post.

What image size should I use for Etsy pins?

A vertical 2:3 image, for example 1000 by 1500 pixels, is the common advice. Since Etsy recommends a horizontal or square first listing photo, make a separate vertical version for Pinterest.

Should my pins link to my shop or to the listing?

Link each pin to the specific listing it shows. A buyer who clicks a pin of a necklace expects to land on that necklace, not on your shop homepage.

Is the Pinterest pin generator free?

Yes. It works without an account. There is an hourly limit per visitor to keep the tool free for everyone.

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