Your Etsy shop announcement appears at the top of your shop page. It's your chance to welcome buyers, set expectations, and drive action. Most sellers ignore it or leave it generic. Here are templates that actually work.
What your shop announcement should do
- Welcome the buyer warmly (builds connection)
- Set expectations (processing time, custom order process)
- Include a current update (sale, new collection, long wait times)
- End with a soft CTA (encourage browsing, contact for custom orders)
Keep it under 200 words. Buyers skim โ they don't read essays.
Templates by shop type
New shop (building trust)
Welcome to [Shop Name]! ๐ฟ I'm [Name], and I hand-make every item in my [location] studio. As a new shop, I'm especially grateful for your trust โ and I work extra hard to make sure every order is perfect.
Processing time: [X] business days. Questions? Send me a message anytime โ I personally respond to every one. Thank you for shopping small! ๐
Custom order shop
Welcome! ๐ I specialize in custom [product type] โ personalized with your name, date, or special message.
๐ Processing time: [X] business days for custom orders
๐ธ I'll send a digital proof before production
๐ฌ Questions about personalization? Message me โ I love helping you get it exactly right.
Browse the shop and find your perfect piece!
Digital downloads shop
Welcome to [Shop Name]! โจ Everything in this shop is an instant digital download โ your file will be ready to download immediately after purchase, right from your Etsy account.
Files include PDF, PNG, and SVG formats (where applicable). No physical item will be shipped. Questions about a file or having trouble downloading? Send me a message โ I typically respond within a few hours!
During a sale
๐ [SALE NAME] is on! Use code [CODE] at checkout for [X]% off everything in the shop โ sale ends [DATE].
Processing time is currently [X] business days. Orders placed now will ship by [DATE]. Thank you so much for your support โ every order genuinely means the world to me! ๐
Holiday season (high volume)
๐ Holiday orders are open! To guarantee delivery by December 25th in the US, order by [DATE].
Current processing time: [X] business days (slightly longer during holiday rush โ thank you for your patience!). I'm working through orders as fast as I can while keeping quality high.
Questions? Message me anytime. Happy holidays! ๐
Temporarily closed / vacation mode
Hi there! I'm currently on a short break and will be back on [DATE]. You can still browse and favorite items โ I'll resume processing orders on [DATE].
For urgent inquiries, send a message and I'll do my best to respond. Thank you for your patience and for supporting my small business! ๐ฟ
Long processing times notice
Welcome! Please note that processing time is currently [X] weeks due to high demand. I'm working through orders in the order they're received.
If you need your order by a specific date, please message me before purchasing to confirm availability. Thank you for your patience โ I promise it's worth the wait! โจ
POD shop
Welcome to [Shop Name]! ๐ Every item is made-to-order and printed by [POD partner] โ quality you can feel.
Processing + shipping: approximately [X] business days. Items ship directly from the print facility โ no returns to sender if you're not home, just check your mailbox! Size questions? See the size guide in each listing. Message me anytime โ I'm here to help! ๐
Updating your shop announcement
Treat your announcement like a live notice board, not a permanent bio. Update it:
- When you're running a sale or promotion
- When processing times change
- When you're going on vacation or reducing capacity
- When you launch a new collection
- For seasonal events (Christmas, Mother's Day, Valentine's)
A stale announcement from 6 months ago that still says "Summer Sale!" destroys trust. Freshen it monthly at minimum.
Write your announcement in four lines
If the templates feel too long, start with this four-line structure and fill in the brackets:
- Who and what: "I'm [name], and I make [product] by hand in [place]."
- What is happening now: "New [collection] just added" or "Orders currently ship in [X] business days."
- The one thing buyers ask most: "Every order is gift-wrapped" or "Personalization details go in the box at checkout."
- Next step: "Message me for custom sizes" or "Favorite the shop to see new releases."
Each line answers a question a new visitor has in the first few seconds. Anything beyond that belongs in your About section, policies, or listing descriptions.
What not to put in an announcement
- Review requests tied to rewards: "Leave a 5-star review for 10% off your next order" breaks Etsy's rules on incentivized reviews.
- Claims you cannot back up: "Best candles on Etsy" or health claims about soap and skincare. Medical claims on cosmetics are not allowed.
- Brand and character names: mentioning that you make items featuring licensed characters, without a licence, draws attention to a problem.
- Sale dates that have passed: an expired code makes buyers wonder whether the shop is still active.
- Long apologies: one sentence about delays is enough. A paragraph makes buyers nervous.
Plan a year of updates in advance
The easiest way to keep the announcement current is to plan rotations ahead of time. Write a short version for each of these moments now and save them in a note on your phone:
- New year: fresh collection or a thank-you for the past year.
- Valentine's and Mother's Day: order-by dates for gifts.
- Wedding season: lead times for bulk or custom orders, if you sell wedding items.
- Back to school: for teacher gifts, stationery, and kids' items.
- Holiday season: last order dates by shipping method, and your gift wrap option.
- Your own breaks: a ready-made vacation note so you do not write one in a rush.
Set a monthly reminder to swap in the right version. It takes two minutes, and the shop always looks cared for.
Keep the announcement consistent with your listings
Buyers notice when the announcement says one thing and a listing says another. If the announcement says orders ship in three days, every shipping profile should say the same. If you promote a new collection, those listings should already be live, with titles and tags built for search. The Etsy description generator can help you draft matching descriptions, and the guide to promoting your Etsy shop covers how to send traffic to your shop page where buyers will see the announcement.
Quick answers
Where does the shop announcement appear on Etsy?
The shop announcement shows near the top of your shop page, so buyers see it when they visit your shop. It does not appear on individual listing pages, so put listing-specific details in the description.
Can I offer a discount for reviews in my Etsy shop announcement?
No. Etsy does not allow offering discounts, gifts, or other rewards in exchange for reviews. You can thank buyers and invite feedback, but nothing should be offered in return.
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